The Moment
Betway is entering Canadian F1. The audience you want is already in the room.
The fans a sportsbook wants when it enters Formula 1 are not a media buy. They are a community. In Toronto, that community already has a home, and we spent years building it.
F1inTO started from nothing and became the country's biggest independent F1 watch party. Real people, in a real room, every race weekend: big screens, full sound, prize draws, activations. We are proud of it, and we protect it.
Betway brings the brand. We bring a live, engaged Canadian F1 audience that already shows up. Put those together in the right way and it is a genuinely strong fit.
The hardest thing to build in this market is a real F1 audience. We already have one.
The Audience
This is what a real F1 audience looks like.
50 to 250
fans in the room, race to race, at a premium downtown Toronto venue
0
Instagram views in the last 30 days
0+
opted-in on the mailing list, growing every race
0
prize-draw entries earned by fans through real engagement
0
first-party fan-intelligence datapoints captured and counting
0%
show rate on our best paid race day, Canada GP, the season high
Big screens. Full sound. The way Toronto watches F1.
The Machine
We built the technology, not just the party.
F1inTO runs on its own software. Fans check in, pick their team, play race-day challenges and enter the draw, and every tap is opted-in, first-party data. We do not rent this. We built it.
- Our own prize-draw and engagement app. Built in house, live at every event.
- A live profile on every fan. 554 fans scored for attendance, loyalty and value, updated race to race.
- An intelligence layer. Over 55,000 datapoints turned into insight, with a human sign-off on anything that goes out.
- Race-day context. We watch weather, transit and competing events around every race so the room stays full.
The Package
What your brand gets, every single race.
On-site activation
Dedicated Betway space in the room at every partnered event, in front of the whole crowd.
Naming and branding
Betway across screens, print and event materials, scaled to your tier.
Inside the app
Betway placement in the engagement app fans use all race, mechanics subject to your compliance approval.
A place in race mailers to the full opted-in list, race after race.
Content
Dedicated social content per race, co-branded at the top tier.
Prize draws
Betway prizing built into the event draw, in front of a captive room.
Data and reporting
A report within five days of every race: attendance, engagement, activation, content.
Category exclusivity
Sole betting brand across all F1inTO properties. Top tier only. Nobody else in the room.
Betway placement hereThe Product
Your brand, inside the app fans open at every race.
Fans pick their team, climb a live leaderboard, and complete race-day challenges for draw entries. It is the tool the room actually uses, all race long.
At the season tiers, Betway lives inside that flow, placed cleanly and only after your compliance team signs off on the mechanics. Not a logo bolted to a poster. A presence in the product.
The Opportunity
The clean places to reach new fans are getting rare. This is one of them.
Ontario keeps tightening what a licensed operator can do. Public inducement advertising is off the table. The major platforms limit gambling placements. The open, compliant ways to reach new customers keep narrowing.
A live room of verified adults, watching the exact sport your F1 partnership is built around, is one of the few high-intent, compliant environments left. That is what a race day at F1inTO is.
What this actually is
- A licensed 19+ room of engaged F1 fans, in person, on a full race day.
- First-party, opted-in data on who is in the room and how they engage.
- Category ownership in a fast-growing Canadian F1 community.
- A brand presence in the product, not just signage on a wall.
The Partnership
Three ways in. Priced to spread across the season.
Race Partner
$6,000 / race
Minimum two races. Maximum three.
Entry point- On-site activation.
- Logo on race assets.
- One partner announcement post.
- Prize draw inclusion.
- Post-event report.
Surface assets, one race at a time.
Official Season Partner
~$2,700 / race
$30,000 across all 11 remaining 2026 races.
The full system- Everything in Race Partner, every remaining 2026 race.
- Inside the app.
- A place in every race mailer.
- Dedicated content per race.
- Full data reporting.
The full system, every race.
Presenting Partner
~$3,450 / race
$38,000 across all 11 races, with naming and category exclusivity.
Category ownership- Everything in Official Season Partner.
- Naming: F1inTO presented by Betway on all assets.
- Betting category exclusivity across all F1inTO properties.
- Co-branded content series.
- First right of renewal on the full 2027 season at $60,000, locked before rate review.
Own the category. Lock 2027 before the price of proof.
The remaining 2026 calendar covers 11 races, from the Dutch GP through Abu Dhabi, including marquee nights like Italy, Singapore, Austin, Las Vegas and Abu Dhabi. Every price in CAD, plus HST.
Reporting
You will always know exactly what you got.
We commit to what we control: the events, the placements, the sends, the content, the reporting. We do not dress projections up as promises. What we do promise is a clear picture after every race.
Season partners also receive a consolidated end-of-season report, built for internal review.
Delivered every race
- Events run
- Placements live
- Mailers sent
- Content produced
- Prizes drawn
Reported every race
- Total attendance
- Engagement app data
- Activation interactions
- Draw results
- Social performance
Compliance
Built for your rulebook from day one.
We know the environment Betway operates in. Every event takes place in a licensed 19+ venue. Betway holds creative and compliance approval over every asset carrying its brand, with an agreed turnaround so campaigns stay on schedule. App mechanics involving Betway go live only after sign-off from your compliance team. F1inTO stays an independent fan event series and carries its independence line on all public materials, keeping a clean gap between your official F1 rights and our grassroots activation.
This is only lap one.
Where This Goes
A platform, not a placement.
We are not pitching a logo on a wall for a few races. We are building the room, the app, the data and the audience into something Betway can grow with.
Deeper product integration. The model taken to other Canadian markets. And if this proves out the way we believe it will, the bigger conversations open up, including ownership. Start with the season. See what it becomes.
Next Steps
Three steps to lights out.
- Align on tier and confirm scope on a call.
- Agreement drafted and signed, compliance workflow agreed.
- First partnered race announced. The room does the rest.